The all-new BMW 1 Series has arrived in Kearys BMW in Cork and is attracting all the admiring glances at our showroom in Little Island. This is because its outstanding design and progressive design language distinguish it from the crowd at the very first glance. The same holds true for its interior with a modern atmosphere that inspires through premium quality and openness.
"The all-new BMW 1 Series is young, cool and urban. Compact proportions, a flowing roofline and striking, dynamic lines promise agility and driving pleasure at first sight. The interior is modern and precisely structured. It offers the passengers more space than ever before."
Domagoj Dukec, Head of Design BMW.
The design of the all-new BMW 1 Series leaves a powerful impression both inside and outside. Starting with the dynamic front with its large double kidney grille and broad front apron. Clearly defined contours run parallel to the flowing roof line through to the distinctive rear. The premium character of the BMW 1 Series continues into the interior. Passengers can enjoy a generously proportioned and open atmosphere of well-being. The cockpit impresses with ergonomically optimised equipment features and its systematically implemented driver-orientation.