BMW 1 Series Convertible

Overview

City life can be fast and intense, so it’s important to make the most of your free time. One way to do this is to choose a car with the enjoyment factor firmly built in. The new BMW 1 Series Convertible is one such car. A touch of a button to fold down the roof on the morning drive to work, the lunchtime trip to the gym or a drive to an evening party with friends instantly transforms the experience into something very special. It takes just seconds to open the roof, giving driver and passengers perfect views of the skies and, thanks to the classic convertible profile, an uninterrupted all-round outlook.

Style

But it’s not just the views. The immediate surroundings are also a source of delight for all. The Alpine White interior trim, for instance, harmonises with new upholstery colours. The picture is just as appealing on a practical level. With its BMW Efficient Dynamics technology, the new BMW 1 Series Convertible eases the pressure of city life with fewer fuel stops and low emissions. The same technology means greater performance and increased driving pleasur, too. There’s also unlimited onboard entertainment thanks to the very first BMW Connected App, bringing global internet radio to the car. Music reaches the vehicle through an Apple iPhone and is played through the loudspeakers via the BMW Infotainment system.

Rediscover the world by day and by night, enjoy the freedom, feel alive. With its long sweeping bonnet, distinctive shoulderline and rear, the convertible is shaped like the deck of a speed boat. And when the wind streams over the harmonious lines of the new BMW 1 Series Convertible, joy becomes a tangible experience. The short, acute A-pillar and the high-quality soft-top reinforce the open-air feel in this special Convertible.

Whether you’re cruising along or driving through town, this car’s sporty looks will always turn heads. The new optional rear lights with LED light bars, in conjunction with Xenon headlights give the night a deep red illumination, while the sharply angled front headlights focus constantly on the road. The white LED light bars reinforce the new front design of the new BMW 1 Series Convertible and emphasise its athletic character.

Less emissions, more driving pleasure. The new BMW 1 Series Convertible, for all its elegance, remains true to its sporty genes. Its engines make this point with total clarity. The four-cylinder Twin Power turbo also combines low fuel consumption with high performance. Fuel efficiency, as you might expect, is a strong point.

All in all, the new BMW 1 Series Convertible powerplants illustrate why engines are described as the heart of the vehicle – and why your heart beats faster.

BMW Efficient Dynamics

BMW was one of the first manufacturers to pursue the goal of efficient driving technologies, as a part of our multiple award-winning sustainable strategy. BMW Efficient Dynamics represents the most comprehensive package of innovative technologies for reducing fuel consumption and emissions – while simultaneously increasing driving dynamics – that is currently in standard production. With it, BMW has been able to reduce to CO2 emissions of its entire fleet by approximately 30% since 1995. 31 models produce less than 140g of CO2 per kilometre, and BMW has already rolled out more than two million vehicles equipped with EfficientDynamics. BMW intends to achieve a further 25% reduction by 2020.

Through tireless research, BMW is producing innovations for the energy efficient mobility of the future. BMW EfficientDynamics technologies interact perfectly to reduce fuel consumption and CO2 emissions while maximising performance and dynamism. Less fuel, more driving pleasure – seeming paradox that BMW has resolved once and for all. For the benefit of the environment and the enjoyment of the driver.

Auto Start-Stop

Switches the engine off without affecting other functions whenever the car comes to a rest, at traffic lights for example, saving fuel and reducing emissions. The engine is restarted automatically within a fraction of a second.

Brake Energy Regeneration

The alternator disengages automatically when the battery is fully charged, only re-engaging when the battery needs charging. This reduces the demands on the engine, reducing fuel consumption and emissions. In addition, when the car is braking or coasting, the system automatically engages the alternator to charge the battery, recycling energy that would otherwise be wasted.

Electric Power Steering

The electric power steering support only uses energy as needed to assist steering. When a Steering wheel is static, for example when driving on a straight road, the electric motor is inactive.

Optimum Shift Indicator

Timely gear shifts are one of the effective ways to save fuel. A small visual display on the vehicle’s instrument panel shows the optimum gear for a more fuel-efficient driving style.